![]() Think training manuals: “Try to defuse conflict…” The idea has to be novel and break conventional wisdom. ![]() Unexpected – Common sense is a waste of breath.Yet, we see it all the time, especially in employee communication. Think of proverbs like “waste not, want not” – rules of thumb that help guide individual decisions. ![]() Here’s a quick rundown of the SUCCES model. You’ve probably heard about consumer identity before, such as this Seth Godin quote PRNews posted to Instagram recently.īut, there are important reminders, great examples, tips, and even exercises for helping you not just talk the talk about creating stories with your students, but jump in with them as they create memorable messages. Of course, some of these ideas you’ve heard elsewhere, like the power of storytelling. The book advocates that communicators focus on SUCCES – or building ideas that are Simple, Unexpected, Concrete, Credible, Emotional, and Stories. In the hyper-connected social world, we need to take to heart the communication skills the authors address in this book. Made to Stick addresses the challenge of getting ideas across in the age of content barrage. Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath falls into the must read category. There are books you want your students (and everyone else who works in communication!) to read, and there are books they must read. ![]()
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